There are opportunities amidst an economic recession. That’s for sure. Few months ago we had the chance to attend a very interesting seminar, where creative directors and executives from Argentina were invited.
Argentina has been in a financial troubles every since we can remember. And we mean a real financial trouble; like empty super market shelves and loots. The real thing… unlike some others...
A very charismatic creative executive concluded to this: Big brads with no ads lost their market share, while smaller brands that got advertized actually won their share. The market was back on track and the small brands still have their market share. So, there are indeed opportunities and the market will always need a nice discard. But you gotta have faith. A lot of faith. To wake up in the morning and believe in what you do. If you want your company to reach the top, if you want to increase sales, if you want to have Playmate 2011 in your arms, if you want to be in a deserted island during the summer, if you want to win all the awards, if you want to play for Manchester United, you need to have faith. You need to believe.
We, in Addictad, except from services in:
Design-Print-Outdoor-TV spots-Radio spots-On line-Ambient-Direct marketing-Στρατηγική-Packaging-Media-Events.
…We have faith. We have a f… big faith. We are addicted to our faith. We believe in what we do. And when you got faith, everything will fall into place. That’s the law.
